You’ve seen the ads asking you to drop your old jewelry and “scrap gold” into an envelope and mail it off to some “We Buy Gold” outfit who will tell you what they think it’s worth and send you a check. Well, now one legitimate precious metals analyst is using his company’s technology and creativity to offer a high-tech computerized approach to not only give consumers an accurate appraisal of their jewelry, coins, and bullion, but to do it right before their eyes, no matter where they are, with the aid of XRF (X-Ray Fluorescence) spectrometers fed “live” to your computer via online teleconferencing.
“I was skeptical at first,” said Alan Forray of West Palm Beach, Florida, who volunteered to take part in a demonstration of the technique. “It sounded way too complicated for a relative computer illiterate such as myself, but the instructions were easy to follow and the results were quite impressive. All I had to do was go to a video/audio teleconferencing website they use, follow the prompts and in under 2 minutes I was live with a technician from CL Assay Service who opened the package I had sent them—popped my ring into their analysis equipment which was hooked up to their computer, and right before my eyes, with the technician explaining the whole process, I saw a computer readout of the assay of my ring that showed the precise gold content and weight and its fair market value. The whole thing probably took less than ten minutes.”
According to Chris Henry, owner of CL Assay Service, his company is on a mission to outwit the scammers that have caused consumers to flood government agencies and consumer organizations with almost daily complaints about the “rip-offs” that are rampant in late-night cable advertising. “Our analysis software produces a clear and concise report which includes photographs of your valuable item as well as the results of the physical analysis. We pay the highest market rate based on current spot market prices. We value your items based on the precise precious metal content - many other buyers assume that all of your gold items contain only 10k gold. We value your items on their exact gold percentage, often more than that indicated by the nominal carat weight.”
The online process, which is now undergoing final testing, is expected to be available to the general public by early summer.
“We are not a scam!” says Henry, adamantly. “We want you to be happy and tell your friends.”